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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and LifeBook

by Rory Sutherland

Who uses, recommends or left Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, in their own words: each a verbatim quote with a link to where it was said.

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Professor of psychology at the University of Toronto and emeritus professor at Yale; author of books on morality, pleasure and empathy, and writer of the Small Potatoes newsletter.
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If I were teaching a course in decision-making and had to assign one book, it would be this one.

His list of terrific psychology books written by non-psychologists, most of them about decision making.

2024-04-08·smallpotatoes.paulbloom.net ↗

Co-founder, chairman and chief investment officer of Ritholtz Wealth Management; host of the Masters in Business podcast and author of How NOT to Invest.
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Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: Rory Sutherland is the Vice Chairman of advertising giant Ogilvy; he describes his “attractively vague job title” as allowing him the freedom to create a behavioral science practice within the ad agency. This looks intriguing.

His annual Bloomberg summer reading list, "10 Books for Beach or Poolside This Summer", each title with his own note on why it is worth reading; the post discloses that the Amazon links throw off a few dollars, which he donates to a literacy program.

2019-05-28·ritholtz.com ↗

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