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ContagiousBook

by Jonah Berger

Who uses, recommends or left Contagious, in their own words: each a verbatim quote with a link to where it was said.

1 person

Madhavan Ramanujam
Pricing strategist; managing partner at Simon-Kucher, later founder of the fund 49 Palms; author of Monetizing Innovation.
recommended

a book uh called Contagious by Jonah Burgerer. Uh I love that. he was in the PhD program at Stanford um in marketing and he actually wrote this book on how to make messages viral and he's actually seen you know the best viral messages and boil it down to a framework and if you follow that um then you can make those messages viral and I've tried to use some of those in uh you know my own outreaches and things of that nature. So I think it's a it's a fantastic read.

Lenny's Podcast, "Pricing your AI product: Lessons from 400+ companies and 50 unicorns", lightning round, asked for the books they recommend most; the guest's own spoken answer (YouTube captions). Captions spell the author "Jonah Burgerer".

2025-07-27·youtube.com ↗

Every entry is a verbatim quote and a link to the public post it came from. Nothing is paraphrased. If it is not on record somewhere public, it is not here.

The verdict is what they actually said: loved and liked are explicit; recommended means they told others to get it; uses means they only say they use it; read is a book on their public shelf with no verdict; mixed and disliked are kept too.

A dashed affiliate link, sponsored or their own label means the post disclosed a relationship. It is shown, never hidden.

The shading behind a date shows how dated a recommendation is for its kind of thing.

The shading behind a date shows how dated a recommendation is, for its kind of thing. Fully green is recent. It drains a quarter at a time as the post gets older, and is empty once it reads as dated.

What counts as old depends on the thing. A laptop praised four years ago has been replaced twice; a book loved twenty years ago is probably still loved. The shading is gone after about:

Stripes mean the post carries no date and the date shown is an estimate. No date at all, no shading.