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Getting to Plan BBook

by John Mullins and Randy Komisar

Who uses, recommends or left Getting to Plan B, in their own words: each a verbatim quote with a link to where it was said.

2 people

Jason Evanish
Founder and CEO of Get Lighthouse, a management-coaching software company; former product lead at KISSmetrics who writes about leadership and product management.
likedaffiliate link

If your company is struggling because your initial idea isn't working, this is the book to read. It provides a great blueprint for thinking through pivots for your business. As oneforty was considering pivots in Fall 2010, this book proved very helpful.

His continuously-updated books page, where every book he reads gets a 1-10 rating and a "Why Read it" note; the book links carry his Amazon affiliate tag. The page carries no publication date for individual entries — its own metadata gives article:published_time 2012-12-16 and article:modified_time 2020-10-28, and books were added across that whole span. (undated page)

2020-10-28·jasonevanish.com ↗

Rob Walling
Bootstrapper, founder of TinySeed and MicroConf, and host of the Startups for the Rest of Us podcast; writes at robwalling.com.
mixed

These books are more specific and rigorous than your standard Malcolm Gladwell fare; things like Getting to Plan B, The New Business Road Test, and Business Model Generation.

An essay arguing most business books are irrelevant to self-funded software founders, naming the ones he read on paternity leave. He goes on to say the first three of these are weighed down with so much theory it is like a 1950s MBA course.

2010-08-05·robwalling.com ↗

Every entry is a verbatim quote and a link to the public post it came from. Nothing is paraphrased. If it is not on record somewhere public, it is not here.

The verdict is what they actually said: loved and liked are explicit; recommended means they told others to get it; uses means they only say they use it; read is a book on their public shelf with no verdict; mixed and disliked are kept too.

A dashed affiliate link, sponsored or their own label means the post disclosed a relationship. It is shown, never hidden.

The shading behind a date shows how dated a recommendation is for its kind of thing.

The shading behind a date shows how dated a recommendation is, for its kind of thing. Fully green is recent. It drains a quarter at a time as the post gets older, and is empty once it reads as dated.

What counts as old depends on the thing. A laptop praised four years ago has been replaced twice; a book loved twenty years ago is probably still loved. The shading is gone after about:

Stripes mean the post carries no date and the date shown is an estimate. No date at all, no shading.