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How to Measure AnythingBook

by Douglas W. Hubbard

Who uses, recommends or left How to Measure Anything, in their own words: each a verbatim quote with a link to where it was said.

3 people

Ethan Smith
CEO of Graphite, an SEO and answer-engine-optimisation growth agency.
recommended

And then the last is how to measure anything.

Lenny's Podcast, "The ultimate guide to AEO: How to get ChatGPT to recommend your product", lightning round, asked for the books they recommend most; the guest's own spoken answer (YouTube captions).

2025-09-14·youtube.com ↗

John Cutler
Product thinker who writes The Beautiful Mess; earlier a product evangelist at Amplitude.
recommended

so I really like the book how to measure anything finding intangibles or finding the value of intangibles in business so that's by Douglas Hubbard

Lenny's Podcast, "What differentiates the highest-performing product teams", lightning round, asked for the books they recommend most; the guest's own spoken answer (YouTube captions).

2023-01-15·youtube.com ↗

Ben Williams
Product-led growth advisor; VP of product at Snyk when he spoke to Lenny's Podcast in 2022.
recommended

I'll recommend how to measure anything by Douglas Hubbard

Lenny's Podcast, "How Snyk built a product-led growth juggernaut", lightning round, asked for the books they recommend most; the guest's own spoken answer (YouTube captions).

2022-11-06·youtube.com ↗

Every entry is a verbatim quote and a link to the public post it came from. Nothing is paraphrased. If it is not on record somewhere public, it is not here.

The verdict is what they actually said: loved and liked are explicit; recommended means they told others to get it; uses means they only say they use it; read is a book on their public shelf with no verdict; mixed and disliked are kept too.

A dashed affiliate link, sponsored or their own label means the post disclosed a relationship. It is shown, never hidden.

The shading behind a date shows how dated a recommendation is for its kind of thing.

The shading behind a date shows how dated a recommendation is, for its kind of thing. Fully green is recent. It drains a quarter at a time as the post gets older, and is empty once it reads as dated.

What counts as old depends on the thing. A laptop praised four years ago has been replaced twice; a book loved twenty years ago is probably still loved. The shading is gone after about:

Stripes mean the post carries no date and the date shown is an estimate. No date at all, no shading.