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My Life in AdvertisingBook

by Claude C. Hopkins

Who uses, recommends or left My Life in Advertising, in their own words: each a verbatim quote with a link to where it was said.

1 person

Andrew Chen
General partner at Andreessen Horowitz and author of The Cold Start Problem; previously led growth teams at Uber.
liked

And so he wrote both Scientific Advertising and then his book, My Life in Advertising was sort of the, it’s a supplemental, you can get them together and it’s his autobiography of how he went and invented a bunch of this stuff, which is wild.

The Tim Ferriss Show, "Andrew Chen — Growth Secrets from Tinder, Uber, and Twitch; Exploring the Metaverse; the Future of Startup Investing; Games as the Next Social Networks; and How to Pick the Right Metrics (#550)"; asked how and why My Life in Advertising entered their life. The guest's own words in the transcript Tim Ferriss published on tim.blog.

2021-12-01·tim.blog ↗

Every entry is a verbatim quote and a link to the public post it came from. Nothing is paraphrased. If it is not on record somewhere public, it is not here.

The verdict is what they actually said: loved and liked are explicit; recommended means they told others to get it; uses means they only say they use it; read is a book on their public shelf with no verdict; mixed and disliked are kept too.

A dashed affiliate link, sponsored or their own label means the post disclosed a relationship. It is shown, never hidden.

The shading behind a date shows how dated a recommendation is for its kind of thing.

The shading behind a date shows how dated a recommendation is, for its kind of thing. Fully green is recent. It drains a quarter at a time as the post gets older, and is empty once it reads as dated.

What counts as old depends on the thing. A laptop praised four years ago has been replaced twice; a book loved twenty years ago is probably still loved. The shading is gone after about:

Stripes mean the post carries no date and the date shown is an estimate. No date at all, no shading.