The Godfather of persuasion and behavioral economics is back with a long-awaited sequel to "Influence". If you want to understand why Donald Trump is President, how people can falsely confess to crimes, or just how to be a better marketer, this book is incredible. There are very few books that I wrote in the margins as much, nor sparked as many actionable ideas. Who Recommened: Scott Adams on his blog. 4. "What Every Body is Saying" by Joe Navarro (1.6.11)
His continuously-updated books page (first published 2012-12-16, last updated 2020-10-28), where every book he reads gets a 1-10 rating and a "Why Read it" note. Book links carry his Amazon affiliate tag.
2020-10-28·jasonevanish.com ↗