Recommendations you can check.
by Chip Heath and Dan Heath, 2015
Who uses, recommends or left Switch, in their own words: each a verbatim quote with a link to where it was said.
2 people
Great great great great GREAT psychology book about real ways to make change last - both personal and organizational. So many powerful insights, based on fact not theory. Inspiring counterintuitive stories of huge organizational change against all odds. Highly recommended for everyone.
Rated 9/10 on his public book-notes list.
2010-05-10·sive.rs ↗
If you aren't familiar with the concept of the Elephant and the Rider, go read the Happiness Hypothesis (see the Psychology and Behavioral Economics section above). After that, read Switch as it shows how to apply those motivating factors to both inspiring your team and marketing to your customers. Just like Made to Stick, it's actionable, easy to read and only as long as it needs to be.
His continuously-updated books page (first published 2012-12-16, last updated 2020-10-28), where every book he reads gets a 1-10 rating and a "Why Read it" note. Book links carry his Amazon affiliate tag.
2020-10-28·jasonevanish.com ↗
Every entry is a verbatim quote and a link to the public post it came from. Nothing is paraphrased. If it is not on record somewhere public, it is not here.
The verdict is what they actually said: loved and liked are explicit; recommended means they told others to get it; uses means they only say they use it; read is a book on their public shelf with no verdict; mixed and disliked are kept too.
A dashed affiliate link, sponsored or their own label means the post disclosed a relationship. It is shown, never hidden.
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The shading behind a date shows how dated a recommendation is, for its kind of thing. Fully green is recent. It drains a quarter at a time as the post gets older, and is empty once it reads as dated.
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