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The 22 Immutable Laws of MarketingBook

by Ries & Trout

Who uses, recommends or left The 22 Immutable Laws of Marketing, in their own words: each a verbatim quote with a link to where it was said.

1 person

Jason Evanish
Founder and CEO of Get Lighthouse, a management-coaching software company; former product lead at KISSmetrics who writes about leadership and product management.
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My favorite kinds of books are to the point and filled with solid, actionable advice. It's amazing how much wisdom Ries & Trout have fit into a 130 page book. If you want to learn key marketing fundamentals, and avoid major marketing strategy failures, this book is well worth the read.

His continuously-updated books page, where every book he reads gets a 1-10 rating and a "Why Read it" note; the book links carry his Amazon affiliate tag. The page carries no publication date for individual entries — its own metadata gives article:published_time 2012-12-16 and article:modified_time 2020-10-28, and books were added across that whole span. (undated page)

2020-10-28·jasonevanish.com ↗

Every entry is a verbatim quote and a link to the public post it came from. Nothing is paraphrased. If it is not on record somewhere public, it is not here.

The verdict is what they actually said: loved and liked are explicit; recommended means they told others to get it; uses means they only say they use it; read is a book on their public shelf with no verdict; mixed and disliked are kept too.

A dashed affiliate link, sponsored or their own label means the post disclosed a relationship. It is shown, never hidden.

The shading behind a date shows how dated a recommendation is for its kind of thing.

The shading behind a date shows how dated a recommendation is, for its kind of thing. Fully green is recent. It drains a quarter at a time as the post gets older, and is empty once it reads as dated.

What counts as old depends on the thing. A laptop praised four years ago has been replaced twice; a book loved twenty years ago is probably still loved. The shading is gone after about:

Stripes mean the post carries no date and the date shown is an estimate. No date at all, no shading.