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The DipBook

by Seth Godin, 2007

Who uses, recommends or left The Dip, in their own words: each a verbatim quote with a link to where it was said.

3 people

Steven Pressfield
Novelist and writer on craft; author of The War of Art and Gates of Fire.
liked

The Dip, Purple Cow, Linchpin, This is Marketing … all great.

Writing Wednesdays post on Seth Godin's books

2020-11-11·stevenpressfield.com ↗

Jason Evanish
Founder and CEO of Get Lighthouse, a management-coaching software company; former product lead at KISSmetrics who writes about leadership and product management.
mixedaffiliate link

TLDR; if you're struggling but feel like you're onto something, you probably are just going through "the Dip"/"trough of sorrow". If you like Seth Godin, you'll enjoy this book. It's a quick read, so it won't waste your time with too much filler on a concept that is worthy of understanding.

His continuously-updated books page (first published 2012-12-16, last updated 2020-10-28), where every book he reads gets a 1-10 rating and a "Why Read it" note. Book links carry his Amazon affiliate tag.

2020-10-28·jasonevanish.com ↗

Rakhim Davletkaliyev
Programmer and educator. Keeps a public bookshelf with a short comment on every book.
read

Short, concise, quite important to me. I have troubles deciding when to quit, and I think I made multiple mistakes of not recognizing the context in which making a decision (any decision!) was paramount.

On his public bookshelf, with his comment.

2026-08-16·rakhim.org ↗

What they also use

Every entry is a verbatim quote and a link to the public post it came from. Nothing is paraphrased. If it is not on record somewhere public, it is not here.

The verdict is what they actually said: loved and liked are explicit; recommended means they told others to get it; uses means they only say they use it; read is a book on their public shelf with no verdict; mixed and disliked are kept too.

A dashed affiliate link, sponsored or their own label means the post disclosed a relationship. It is shown, never hidden.

The shading behind a date shows how dated a recommendation is for its kind of thing.

The shading behind a date shows how dated a recommendation is, for its kind of thing. Fully green is recent. It drains a quarter at a time as the post gets older, and is empty once it reads as dated.

What counts as old depends on the thing. A laptop praised four years ago has been replaced twice; a book loved twenty years ago is probably still loved. The shading is gone after about:

Stripes mean the post carries no date and the date shown is an estimate. No date at all, no shading.