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This Is MarketingBook

by Seth Godin, 2018

Who uses, recommends or left This Is Marketing, in their own words: each a verbatim quote with a link to where it was said.

3 people

Novelist and writer on craft; author of The War of Art and Gates of Fire.
liked

The Dip, Purple Cow, Linchpin, This is Marketing … all great.

Writing Wednesdays post on Seth Godin's books

2020-11-11·stevenpressfield.com ↗

Author, programmer, musician. Founder of CD Baby. Publishes rated notes on every book he reads.
liked

A must-read for every entrepreneur. A holistic, generous, human, emotional, long-term, story-driven approach to your business. The world would be a much better place if businesses were led this way. You'll have a competitive advantage if you do this, since so few do.

Rated 9/10 on his public book-notes list.

2019-08-02·sive.rs ↗

Programmer and writer. Keeps a running list of the non-fiction he reads, starring the ones he recommends.
read

If you do (or want/need to do) some marketing, want to be good at it, and distrust standard marketing bullshit the world is filled with, this might be a book for you.

On his public list of books he has read, with his notes.

2018-01-01·radex.io ↗

Every entry is a verbatim quote and a link to the public post it came from. Nothing is paraphrased. If it is not on record somewhere public, it is not here.

The verdict is what they actually said: loved and liked are explicit; recommended means they told others to get it; uses means they only say they use it; read is a book on their public shelf with no verdict; mixed and disliked are kept too.

A dashed affiliate link, sponsored or their own label means the post disclosed a relationship. It is shown, never hidden.

The shading behind a date shows how dated a recommendation is for its kind of thing.

The shading behind a date shows how dated a recommendation is, for its kind of thing. Fully green is recent. It drains a quarter at a time as the post gets older, and is empty once it reads as dated.

What counts as old depends on the thing. A laptop praised four years ago has been replaced twice; a book loved twenty years ago is probably still loved. The shading is gone after about:

Stripes mean the post carries no date and the date shown is an estimate. No date at all, no shading.