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Understanding MediaBook

by Marshall McLuhan

Who uses, recommends or left Understanding Media, in their own words: each a verbatim quote with a link to where it was said.

2 people

Writer and consultant; founded the blog Ribbonfarm and now writes the Contraptions newsletter on technology, history and organizations.
recommended

Marshall McLuhan, Understanding Media

On Ribbonfarm's 'Now Reading' page, under the heading 'All-Time Top Recommendations' ('Mostly books that get frequently cited here, in no particular order'). The live address now redirects to a generated bibliography, so the source is the Internet Archive capture of 2015-03-19. (undated page)

web.archive.org ↗

Who disliked it

Writer and engineer behind the blog Melting Asphalt; co-author with Robin Hanson of The Elephant in the Brain.
disliked

Marshall McLuhan, Understanding Media. Recommended by @david_perell, @kneelingbus, and many others. Man, I really wanted to like this, but just didn't connect with it.

His 'What I'm Reading' page (last updated August 9, 2020), in 'Recent reads'.

2020-08-09·meltingasphalt.com ↗

Every entry is a verbatim quote and a link to the public post it came from. Nothing is paraphrased. If it is not on record somewhere public, it is not here.

The verdict is what they actually said: loved and liked are explicit; recommended means they told others to get it; uses means they only say they use it; read is a book on their public shelf with no verdict; mixed and disliked are kept too.

A dashed affiliate link, sponsored or their own label means the post disclosed a relationship. It is shown, never hidden.

The shading behind a date shows how dated a recommendation is for its kind of thing.

The shading behind a date shows how dated a recommendation is, for its kind of thing. Fully green is recent. It drains a quarter at a time as the post gets older, and is empty once it reads as dated.

What counts as old depends on the thing. A laptop praised four years ago has been replaced twice; a book loved twenty years ago is probably still loved. The shading is gone after about:

Stripes mean the post carries no date and the date shown is an estimate. No date at all, no shading.