Competing Against Luck offers fresh thinking on how to get innovation right. Clayton Christensen and his coauthors offer a compelling take on how to truly understand customers by the progress they’re seeking to make in their lives. Bravo!
Publisher's praise for the book, credited to Muhtar Kent, CEO of The Coca-Cola Company, as printed on the Harvard Book Store listing.
The scope of this book's research is broad and deep, the authors' thinking is deliberate and well tested, and the result is a compelling must-read for any leader who is seeking sustainable growth in dynamic emerging markets.
Publisher's praise blurb on the book's Amazon listing, credited to him as Chairman and CEO of The Coca-Cola Company; 'this book' is Winning in Emerging Markets.
As this timely book so insightfully points out, the rise of emerging-market multinationals is shifting the global competitive landscape and forcing us to think hard about new growth, strategy, and talent equations. A must-read for business leaders responsible for navigating today's global environment.
Praise blurb printed for the book and listed under 'Praise for The New Emerging-Market Multinationals' on a bookseller page; 'this timely book' is that book.
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