Recommendations you can check.
Founder and chief executive of Superhuman, the email client; previously founded Rapportive, which he sold to LinkedIn.
2 things
Positioning: The Battle for Your MindBook Ries & Trout
in the early days of superhuman, I read a book on positioning that really influenced my thinking. And it is, I believe, called positioning the battle for your mind. And it struck me how the most well-known brands have stood for one clear thing. Like they have a clear position.
Lenny's Podcast, "Superhuman's secret to success", on positioning Superhuman; his own spoken answer (YouTube captions).
2025-03-23·youtube.com ↗
Monetizing InnovationBook Madhavan Ramanujam
And one of the best books on this is a book called monetizing innovation by Madavan Roman. And Madavan covers a lot of ways to develop pricing. We used one of the easiest methods which is the van westerndorp price sensitivity meter.
Lenny's Podcast, "Superhuman's secret to success", on pricing; his own spoken answer (YouTube captions). Captions spell the author "Madavan Roman".
2025-03-23·youtube.com ↗
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