Demand-Side Sales 101Book Bob Moesta
actually the one that I recommend the most is a demand side sales one 101 and it's funny because it's like sales you know especially for a product person like you're you're like I'm the product person not the salesp person but it's it's uh it's such a good dive into what are people really trying to solve and and getting into that mindset
Lenny's Podcast, "A better way to plan, build, and ship products", closing questions, asked for a book on jobs to be done; the guest's own spoken answer (YouTube captions). Bob Moesta is a long-time collaborator of the guest.
2025-03-30·youtube.com ↗