Founder and CEO of Get Lighthouse, a management-coaching software company; former product lead at KISSmetrics who writes about leadership and product management.
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If you are in an industry where your current market is early adopters and you're dreaming of reaching mainstream users, this book is a must read. Moore lays out the process of establishing your beachhead and building a complete product solution that meets the needs of the early majority, which is very different than your visionary, early adopters. Of particular note is that the author worked at Regis McKenna, the famed PR firm that helped Apple cross the chasm in the late 70s to early 80s.
His continuously-updated books page, where every book he reads gets a 1-10 rating and a "Why Read it" note; the book links carry his Amazon affiliate tag. The page carries no publication date for individual entries — its own metadata gives article:published_time 2012-12-16 and article:modified_time 2020-10-28, and books were added across that whole span. (undated page)
Executive coach for product leaders; previously a product partner at GV and a product manager at Google.
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The classic technology marketing book. Moore was the first to evaluate the role of early adopters.
From “Best Books for Product Managers [2026]”, his standing list, introduced as “the 44 books I’d consider essential to any PM’s bookshelf”. Every book links through amzn.to and a Bookshop.org affiliate id (/a/83161/).
Every entry is a verbatim quote and a link to the public post it came from. Nothing is paraphrased. If it is not on record somewhere public, it is not here.
The verdict is what they actually said: loved and liked are explicit; recommended means they told others to get it; uses means they only say they use it; read is a book on their public shelf with no verdict; mixed and disliked are kept too.
A dashed affiliate link, sponsored or their own label means the post disclosed a relationship. It is shown, never hidden.
The shading behind a date shows how dated a recommendation is for its kind of thing.
The shading behind a date shows how dated a recommendation is, for its kind of thing. Fully green is recent. It drains a quarter at a time as the post gets older, and is empty once it reads as dated.
What counts as old depends on the thing. A laptop praised four years ago has been replaced twice; a book loved twenty years ago is probably still loved. The shading is gone after about:
Hardware, services4 years
Software5 years
Podcasts, courses, other8 years
Books25 years
Stripes mean the post carries no date and the date shown is an estimate. No date at all, no shading.