mad Dixon's new book called The jolt effect uh is really great just because there's all this data and the things that he discovered with that data a lot of it sort of go against the you know what what would we consider like accepted sales wisdom and so I think that book is full of Juicy nuggets and everybody should look at it
Lenny's Podcast, "A step-by-step guide to crafting a sales pitch that wins", lightning round, asked for the books they recommend most; the guest's own spoken answer (YouTube captions). Captions spell the author "mad Dixon".
his previous book The Challenger sale and there was a companion book to that called The Challenger customer those were also excellent
Lenny's Podcast, "A step-by-step guide to crafting a sales pitch that wins", lightning round, asked for the books they recommend most; the guest's own spoken answer (YouTube captions).
his previous book The Challenger sale and there was a companion book to that called The Challenger customer those were also excellent
Lenny's Podcast, "A step-by-step guide to crafting a sales pitch that wins", lightning round, asked for the books they recommend most; the guest's own spoken answer (YouTube captions).
the other one that I always recommend is like the original book on positioning which is the book by Rees and trout positioning the battle for your mind like you know I have my copy of it is like is like doged I probably read that book a hundred times and I still see stuff in that book that I didn't see before so I think if you really want to go deep on this positioning stuff my book is like the howto book their book is like the what is it in the first place book and I think everybody that's interested in positioning should go read that
Lenny's Podcast, "A step-by-step guide to crafting a sales pitch that wins", lightning round, asked for the books they recommend most; the guest's own spoken answer (YouTube captions). Captions spell the authors "Rees and trout".
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