Recommendations you can check.
Behavioral economist at Duke University; author of Predictably Irrational.
5 things
InfluenceBook Robert Cialdini
I loved how he even managed to apply his principles to the Watergate scandal.
Five Books interview in which Ariely picks the best books on behavioural economics (date as shown on the page).
2016-08-27·fivebooks.com ↗
Mindless EatingBook Brian Wansink
This is one of my favourite books. He takes many of these findings about decision-making and shows how they work in the domain of food.
Five Books interview in which Ariely picks the best books on behavioural economics (date as shown on the page).
2016-08-27·fivebooks.com ↗
The Person and the SituationBook Lee Ross and Richard E. Nisbett
This is an oldie but a goodie. It's a book that shows how when we make decisions, we think personality plays a big role.
Five Books interview in which Ariely picks the best books on behavioural economics (date as shown on the page).
2016-08-27·fivebooks.com ↗
The Invisible GorillaBook Christopher Chabris and Daniel Simons
These are the guys who did one of the most important pieces of research in social science, which is to show how little we actually see in the world around us.
Five Books interview in which Ariely picks the best books on behavioural economics (date as shown on the page).
2016-08-27·fivebooks.com ↗
NudgeBook Cass Sunstein & Richard Thaler
Nudge is also a very important book. One of the reasons Nudge is so important is because it's taking these ideas and applying them to the policy domain.
Five Books interview in which Ariely picks the best books on behavioural economics (date as shown on the page).
2016-08-27·fivebooks.com ↗
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